Zayed’s expertise lies in connecting business strategy with implementation of the necessary infrastructure required to set up a fully operational e-commerce website using Shopify, incorporating and linking with ad deployment on social media platforms like Meta, Instagram and advising on useful Shopify plug-ins that have enabled him to automate promotions, CRM loyalty programmes and inventory management for smooth operations and in order to scale it further. He is an expert especially in industries like fashion and FMCG, where he has built ecommerce brands from the ground-up to over million dollars in scale, in Southeast Asia, and in some cases for a global audience