Technology will be the future of advertising, but maybe not how you expect.

Independents Technology Creative freelancers

The age of automation is upon us. But just how much will Technology and A.I. algorithms affect the world of advertising?  Industry research is pointing to an inflection point, a report from research firm Forrester cited that agencies were in ‘need of existential change’ and would need to ‘disassemble what remained of their outmoded model’, and that […]