Technology will be the future of advertising, but maybe not how you expect.
The age of automation is upon us. But just how much will Technology and A.I. algorithms affect the world of advertising? Industry research is pointing to an inflection point, a report from research firm Forrester cited that agencies were in ‘need of existential change’ and would need to ‘disassemble what remained of their outmoded model’, and that […]
The Future of Creativity lies in Independent Creatives.
The Future of Creativity lies in Independent Creatives. Imagine a world where the most original ideas and creative talent is accessible to all brands regardless of their size, or budget. Independents aims to achieve just that – by connecting the creative community made up of these brilliant and daring talents to hungry and ambitious brands who wish to imprint the world with their message.