The age of automation is upon us. But just how much will Technology and A.I. algorithms affect the world of advertising? Industry research is pointing to an inflection point, a report from research firm Forrester cited that agencies were in ‘need of existential change’ and would need to ‘disassemble what remained of their outmoded model’, and that […]
The Future of Creativity lies in Independent Creatives. Imagine a world where the most original ideas and creative talent is accessible to all brands regardless of their size, or budget. Independents aims to achieve just that – by connecting the creative community made up of these brilliant and daring talents to hungry and ambitious brands who wish to imprint the world with their message.