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marketing tools

10 Essential Marketing Tools Every Marketer Should Know

As a marketer, you would have experienced the complexity of creating and managing marketing campaigns. We understand that there is no shortcut to completing any marketing tasks. However, there are some useful marketing tools to make things much easier. Using appropriate marketing tools, you can develop and promote your product in more organized, convenient, and …

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digital marketing freelancers

3 Types of digital marketing freelancers for business growth

Digital marketing, especially in the COVID-19 period, is one of the most important and efficient marketing strategies for every business. Using digital channels, you can reach an enormous number of audiences without borders.  There are various types of digital marketing such as social media marketing, email marketing, and display advertising. Some can be done by …

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B2C marketing

3 Best B2C Marketing Strategies for Small Businesses and Startups

As a small business owner, you don’t have endless time or budget to test every marketing strategy. However, it is especially important for small businesses to use an efficient marketing strategy to grow their presence. Fortunately, there are various marketing strategies that small businesses can adapt. Amongst them, we would like to introduce you to …

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Independents Top Advertising Picks: ‘Nian’ – Apple (2021)

As we look back at the recent festivities of Chinese New Year this year, it seems befitting to celebrate an impactful advertisement that’s Chinese New Year themed in this week’s Independent’s Top Advertising Picks. (Check out the other top Independents’ Advertising Picks here and here). Independents’ Top Picks celebrates and explores some of the most …

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Mold, whoppers and awards – how Burger King’s Moldy Whopper campaign turned out a shocking success.

https://youtu.be/oSDC4C3_16Y What made Burger King’s Moldy Whopper the shocking success that it is? Well, the unconventional Burger King campaign, “Moldy Whopper” has won at least 3 awards with more accolades streaming in as we speak, including the: Epica Awards’ Triple Grand Prix awards in PR, Film, Print (2020) D&AD Black Pencil award for PR (2020) …

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Independents’ Top Picks: ‘Think Different’ by Apple (1997)

In the spirit of celebrating remarkable creative genius which is the quintessence of great advertising, we will be featuring the most iconic and memorable advertisements of our time. Think an ad should be on this list? Drop us a note at [email protected] Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round …

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